Business tips: Writing an elevator pitch in English

What is an elevator pitch?

An elevator pitch is a brief message in English about you and your business. Think of it as a way to introduce yourself. You should be able to tell someone who you are as well as what you do in the time it takes you to ride an elevator to the top floor of a large building—typically 30 seconds. This is a common practice in the U.S. business world, and if you plan to do any work there, you may want to establish your pitch.

Answer the following questions. Write all your thoughts and edit them later.

1. What do you offer that would catch someone’s attention?

Ask the potential client a question that makes them pay attention. “Would you like the ability to use your business number on multiple devices without interfering with your personal number?”

2. Who are you?

Write this in one sentence. What is your position or role in the company? What is the name of your company or business?

“I am the director of small business sales at ___.”

3. What do you do?

Write a few sentences about what it is exactly that you do.

“I manage a strong customer focused team to help me maintain current clients while fostering new ones.”

4. Who are your clients?

Write down all of your ideas. Next, get specific.

“They are small to mid-size business owners in Spain.”

5. What makes you different?

Why should someone choose you? What makes you special or stand out?

“I deliver quality customer service by surrounding myself with an exceptional team. I can help small businesses grow by offering innovative, cost-effective telecommunications options.”

You only have once chance to make a good impression. This is especially true if English is not your native language. You don’t want to stumble over your words. Use these answers to create a pitch that you can practice and perfect. Finally, you will then be able to approach the right people at networking events or conferences who can help you and your business grow. Are you ready to try your new skill? Read our blog about Meeting people at a business event.

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