What is an elevator pitch?
It’s a brief message about you and your business. You should be able to tell someone who you are, and what you do, in the time it takes you to ride an elevator to the top floor of a large building—typically 30 seconds. This is a common practice in the U.S. business world, and if you plan to do any work
there, you may want to establish your pitch.
Answer the following questions. Write all your thoughts and edit them later.
1. What do you offer that would catch someone’s attention?
Ask the potential client a question that makes them pay attention. «Would you like the ability to use your business number on multiple devices without interfering with your personal number?»
2. Who are you?
Write this in one sentence.
«I am the director of small business sales at ___.»
3. What do you do?
Write a few sentences about what it is exactly that you do.
«I manage a strong customer focused team to help me maintain current clients while fostering new
4. Who are your clients?
Write down all of your ideas.
«They are small to mid-size business owners in Spain.»
5. What makes you different?
Why should someone choose you?
«I deliver quality customer service by surrounding myself with an exceptional team. I can help small
businesses grow by offering innovative, cost-effective telecommunications options.»
Use these answers to create your pitch, and you will find that you gain clarity and spend less time
talking to the wrong potential clients while networking.